In partnership with the National Gallery of Victoria, Mercedes me Store was honoured to host a series of programs for Australia’s leading annual international design event - Melbourne Design Week 2019.
For the second year in a row, members of the public were invited to hear from highly respected professionals in the areas of architecture, product and industrial design, production and design thinking. This year’s theme was focussed around Design Experiments, and was intended to start a dialogue on how designers can create new and better future through economic, social and ecological change across our society.
Over three stand out nights, we explored key facets of Design Experimentation:
Break the Business Model: moderated by editor, journalist and communications strategist Alice Blackwood, a panel of local and international design entrepreneurs discussed how a traditional approach to growing a business is no longer as relevant in today’s creative climate. Among the speakers was Jade Sarita Arnott, designer of Melbourne Fashion label Arnsdorf. Emphasising the importance of transparency in growing a loyal customer base, Jade publicises costs associated with garments and the origin of the fabrics she uses, in hopes of informing a new generation of sustainable-minded customers.
Experiments in Exhibiting Architecture: joined by Amy Muir, Director of Muir Architecture, three standout architects discussed their own personal approaches to curating and exhibiting architecture. Between them, the panel held an array of local and international design awards and were more than happy to share their knowledge and past experiences with the crowd. Full of aspiring architects themselves, the panel took the time to answer some questions from the crowd that explored their personal relation to architecture, as well as how it affected our current Melbourne real estate market.
Design Experiments: hosted by the Neil Hugh Office and moderated by Simone LeAmon from the NGV itself, the third and final night of Melbourne Design Week at the Mercedes me Store showcased a wide variety of Australian artists, each one paving the way for a new generation of creative minds. Speaking about the theme of Design Experiments as a whole, each artist reflected on their own work and career trajectory, and took the time to explore some of their most recent projects that they found experimentally challenging through materials, form and narratives.
In support of one of our key pillars, being Design, Mercedes me Store was proud to offer a platform for the artistic and creative community to come together to better comprehend how design is shaping our society and culture.
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