Mercedes me Melbourne was proud to be recognized with an award in the prestigious Commercial Architecture category at the 2018 Victorian Architecture Awards.
Mercedes me, designed in collaboration with renowned Melbourne architects, Jackson Clement Burrows, was created as a platform for storytelling and a place for people to get to know the Mercedes-Benz brand in a relaxed environment.
Having invented the automobile in 1886, Mercedes-Benz has a long and rich history that has been integrated into the foundations of the store. The Air, Land and Sea booths for example pay homage to the three points of the Mercedes-Benz star, The Garage showcases some of the most iconic models from our history on our model car wall and brings them to life with impressive audio-visual, and the Library is a wonderfully relaxed space to soak up some of the brand’s storied past or indulge in the many beautiful books that celebrate areas the brand is passionate about.
JCB’s Simon Topliss says the aim was to develop a design language that would be reflective of the home of Mercedes-Benz. Drawing inspiration and design concepts from old photographs picturing the Mercedes-Benz factories of the ‘50’s, the space was created as a modern reflection, incorporating fine black steelwork and a minimal, clear and welcoming layout.
Upon receiving this critical acclaim, Mercedes me General Manager, Simon Johnson said:
“We’re thrilled that Mercedes me has received this outstanding industry recognition and the honor reflects the wonderful feedback we’ve received from our guests. The beautiful JCB design has resonated with Melbournians, who’ve enjoyed the overall concept as well as the discrete areas woven into the space, each providing a unique experience for guests.”
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