Mercedes-Benz Australia are once again proud to be the principle partners of the Mercedes-Benz Fashion Week Australia.
For over 20 years Mercedes-Benz has provided the star power behind Australia’s largest industry-based fashion event, and 2019 is no exception.
The action-packed week running from 12 – 17 May, will be staged at the traditional Fashion Week site, Sydney’s Carriageworks. Kicking off the week of celebration, Australian fashion house and 2019 ‘Mercedes-Benz Presents’ designer, Aje, revealed its resort 2020 collection in an exclusive showing at Campbell Stores in Sydney’s iconic The Rocks. We are thrilled to add Aje to the list of top tier labels from previous years including Camilla & Marc (2018), Dion Lee (2017), Toni Maticevski, (2016), Kym Ellery (2015) and Carla Zampatti (2014).
Along with the industry leading fashion, guests of course have the opportunity to peruse some of the most stylish offerings from the Mercedes-Benz product range including the new CLS Coupé, CLA Coupé and a few high performance offerings from our AMG family – the GT R & G 63.
As Mercedes-Benz Australia/Pacific CEO and Managing Director, Horst von Sanden says, even after the providing decades of direct support for Australian fashion, he still gets a thrill from Mercedes-Benz Fashion Week Australia each year, and especially the ‘Mercedes-Benz Presents’ runway show.
“For us, this is an opportunity to immerse ourselves in the pure joy of design and innovation. We design and manufacture cars on the cutting edge of technology and sometimes it’s both enjoyable and instructive to see how design professionals from another industry, like Edwina and Adrian from Aje, approach their work and create something that’s desirable but also practical and useful in people’s lives.”
Mercedes me Store Melbourne is streaming event content live from Sydney throughout Mercedes-Benz Fashion Week Australia 2019. Come in store to see the latest trends and styles direct from the catwalk, live.
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