Electric now has a Mercedes.
Mercedes me was proud to host the Australian premiere of Mercedes-Benz’s first ever fully electric vehicle, the all-new EQC on Tuesday 12 March. Customers who had registered their interest to purchase an EQC were invited for a stunning and exclusive evening in which the Mercedes me Store transformed to celebrate the future of mobility for Mercedes-Benz.
To welcome the arrival of the first in the Mercedes-Benz EQ Family, a panel of experts took part in a fascinating in conversation that took guests on a journey through current state of the electric vehicle industry, and showcased how Mercedes-Benz is rapidly transforming it’s product portfolio to include many electrified and emission free vehicles.
Hosted by esteemed Australian presenter; Shura Taft, the panel comprised of our own Mercedes-Benz Australia EQ product experts, Karl Scheible who joined us from Headquarters in Stuttgart, Germany as well as CEO of the Electric Vehicle Council; Behyad Jafari.
With product experts on hand and interactive ‘Pods’ placed around the store, customers had a unique opportunity to learn about the detailed working of this new generation of vehicles before they beginning arriving on our shores later this year.
Along with the wonderful hospitality, courtesy of our partners at ST. ALi, guests were the first in the country to experience the all new Mercedes-Benz EQC 400 4MATIC.
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